Tuesday, February 8, 2011

Vendor Spotlight: Batter Bakery, Wedding Desserts


Batter Bakery was created out of a lifelong love of baking, and an even greater love of sharing baked goods with others. As the sole owner and founder, Jen Musty has been baking for as long as she can remember. Throughout high school and college she tinkered with recipes, teaching herself as much as possible and feeding friends and neighbors. After a year of a career of public accounting, there was no question that the future plan was to bake fulltime. As a transition into the food industry, Jen became one of the first members of the startup team for Blue Fog Market. After the main startup process was completed, she focused half of her time on providing baked goods for both locations and the rest to devising a startup business model. As the demand for Batter products became overwhelming and clients were secured, the transition to operating Batter Bakery full time was not just a dream-come-true, but also a necessity.



“I love working with couples as well as their friends and family to create wonderful wedding sweets. It is a time of such joy and excitement, and there is an amazing opportunity to create very personal, memorable treats,” she tells me. All of Batter’s baked goods are made locally in a shared commercial kitchen space, Mission Creek Kitchen. Treats are made in small batches to ensure quality and handmade integrity. They roll and cut their shortbread, shape their scones and scoop their cookies by hand. The kitchen is a playground for me. I am constantly working on new recipe ideas, mixing up our flavor offerings and adding twists to the standard favorites. Cookies are my favorite thing to make, so I am constantly creating new cookie ideas.”



Batter Bakery is constantly searching for ways to support green and sustainable business operations. Their retail packaging includes compostable and recyclable boxes, bags and parchment. New vendor research is ongoing in an attempt to bring their sourcing even closer to home. Currently they use all organic flour from Central Milling, sugar from C&H, dairy from Clover, butter from Gilt Edge Creamery, and premium fair trade chocolate including El Rey, Callebaut, and Cacao Barry. Talk about sweets with a conscience.



Should you work with Jen for your wedding treats, you can expect individualized attention. She is not one to give you a list of flavors and frosting and say, “Pick!” She will work with you to create whatever your taste buds desire. And because she doesn’t create wedding cakes, Batter Bakery opens up a whole new realm of ideas for your wedding dessert table. “I am seeing more and more couples shy away from the traditional cake, but instead offer all sorts of treats: cupcakes, cookies, brownies, ice cream and candy,” she tells me. So whatever your heart desires, Jen can help you create the most delicious dessert table that will leave you and your guests wanting more! Don’t forget to visit her kiosk in downtown San Francisco on the corner of Kearny and California! Treat yourself.

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