Monday, December 6, 2010

Julia's Fashion File: Shiny Orb, Virtual Dressing Room

If you find your attention perpetually divided, you might find shopping online particularly challenging. You’re browsing one site but then you think of something else and go to another… and then another and another. Before you know it, you’ve viewed 30 pages and you’re not any closer to finding the perfect purchase or even anything remotely resembling what you had in mind.

At the end of the day, no harm is done; you’ve burned through a couple more hours than you originally intended but when you’re shopping for a wedding, time is of the essence! After all, that looming date on the invitations you sent out isn’t going anywhere, even when you frantically tell it you can’t find a dress.

Jennifer Chin and Elizabeth Yin, the founders of the website, Shiny Orb, have your busy brain in mind when it comes to just this issue. Their comprehensive site gives brides a huge selection of bridal, reception, bridesmaid, mother of the bride and flower girl dresses all in one, easy-to-navigate place. You can literally knock out all of your wedding attire in one fell swoop.

To make the experience even more resourceful, they’ve added in a social networking dynamic. Yin explains that, “Bridal parties can come together virtually in an online dressing room to browse and shop dresses for the big day.” This is particularly useful for long distance bridal parties; it essentially eliminates the distance and alleviates pressure for extra travel. That paired with their ample selection of dresses creates the perfect bridal storm of efficiency.

As Chin and Yin gear up for the busy wedding season, they’re working hard to maintain their increasingly bustling business and generous stock. They’re buffing out their Shiny Orb, making it even shinier and brighter for brides that have yet to come across its guiding luminosity. Which leaves us to the age-old question: Your dressing room or mine?

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