Monday, April 26, 2010

Vendor Spotlight: Lidia Sadoun, Florist

Vendor Spotlight: Lidia Sadoun, Florist
http://www.lafleuriste.com/

Once you look at Lidia’s work, you’ll know why she’s as successful as she is. She’s worked in the floral industry for 13 years. She began working in a flower shop as a side job, just because she thought it would be “fun.” Well, she fell in love, and now she can’t imagine doing anything else.

Lidia loves creating floral arrangements for weddings, mostly because each one is always different. The colors change, the themes are varied, and each bride is unique. She has a sweet spot for making the actual bridal bouquets for a wedding: it’s the challenge of creating something that genuinely reflects the bride’s preferences and personality.

Last year La Fleuriste did the flowers for a truly unique wedding at a gorgeous ranch in the Carmel Valley. The theme was vintage chic and she accomplished this look by using certain elements and containers. Each centerpiece was different, and each design included a series of funky glass bottles/vessels – all fabulous flea market finds, including old French mason jars. The flowers included Garden Roses, Ranunculus, Blushing Bride, Chamomile and many other interesting elements. The arrangements were also complemented with lush greenery, including Mint and other herbs, Clematis foliage, and Passion vine. The overall look was rustic, yet elegant. It was one of her favorite weddings to date.

Lidia finds creative inspiration almost everywhere: “Nature, obviously. Just walking down the street, I am often stopped by the sight of trees or plants. It might be a color that catches my attention, or it might be the shape of a particular branch. These images then stay with me and when I’m working in the studio, they are translated into floral arrangements. And at a more local level, I sometimes let the flowers and vessels that I am working with guide me. Instead of forcing the elements to go this way or that way, I let them choose their path and the end result is often stunning.”


“People also play a part in this process,” she says, “In my commitment to making each event original it is sometimes the voice of the bride that I hear when deciding which direction to go.” All you have to do is look at her work to see how unique Lidia’s designs truly are.

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